What is going to make the difference between creating success and not creating success?
 
Fully expressing your power.
 
I believe this is true no matter what your desires - to become a successful and profitable holistic practitioner, to become a millionaire, to create passive income streams so you can travel the world, to be a [...]

Working in the healthcare industry is different than working in any other industry. In healthcare, you will usually work with people who are experiencing a pain - whether physical or mental. In addition to stopping that pain you know there are a lot of other ways you can help people. You know that you can [...]

Asking for something is simply the best way to ensure you get it. However, asking is often something many of us shy away from. Fear of rejection, shyness, feeling awkward or uncomfortable, assuming you are going to get a no, and just plain being afraid of the word NO are big reasons we don’t ask [...]

We all have clients that love us. And I mean loooooooove us. These are our favorite clients that we like to think about all the time. Clients like these are the reason we are in business and the reason we love our business so much.
 
Unfortunately, not all our clients are like this. We also [...]

Are you one of those people that go to a trade show and walk from booth to booth filling up your bag with goodies from all the trade show booths? Do you collect pens from your doctor’s office? Keep the magnet from the veterinarian on the refrigerator?  
I do. I love collecting all this stuff [...]

Putting “emotion” into your marketing is something that most marketers don’t talk about. It’s not always the easiest or most natural thing to do. The natural thing to do is for you to talk and sell to your prospects logically. We usually do this by talking about our features.
 
Your sales messages should talk to [...]

Whether marketing a specific division of your business, such as a hospital’s cardiac division, or branding your business or hospital as a whole, creating “the brand” or personality of your business has a huge effect on both your advertising and public relations efforts.
A colleague recently shared an experience with me. Her hospital had a [...]

This saying is one of the many quips I absorbed at the David Neagle seminar in Las Vegas some time ago. I ask you to stop and really think about what that sentence is saying and how it affects your dealings with prospects.
Sales is not something you do “to” someone, it’s something you do [...]

Sally comes to your office experiencing pain. She learned about you from a friend and heard you did a great job. You diagnose her and she agrees to schedule visits for the next few months.
 
 
During Sally’s visits you happily answer her questions about properly taking care of herself and the benefits of her involvement in [...]

Most of us don’t like to, or want to, spend our days marketing our healthcare business. We’d rather be doing a million other things, such as treating patients, hiking, or reading. Unless you’re a healthcare marketer like we are, marketing may not fall into your top ten things-to-do list. And that’s ok. Understand that about [...]