Caring about your clients and your product or service shows through in a hundred subtle ways to your clients; regardless of whether you are in the healthcare industry or not.

In my experience, I’ve found that people that either work in healthcare, or start a business in the healthcare industry do so because they really, [...]

Are you one of those people that go to a trade show and walk from booth to booth filling up your bag with goodies from all the trade show booths? Do you collect pens from your doctor’s office? Keep the magnet from the veterinarian on the refrigerator?  
I do. I love collecting all this stuff [...]

At one point or another in our healthcare careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating.
 
Sometimes we just plain run out of ideas. If [...]

Most of us don’t like to, or want to, spend our days marketing our healthcare business. We’d rather be doing a million other things, such as treating patients, hiking, or reading. Unless you’re a healthcare marketer like we are, marketing may not fall into your top ten things-to-do list. And that’s ok. Understand that about [...]

It takes nine times as much money and energy to attract new patients as it does to keep the ones you’ve got. 
 
Stop and think about that statement for a minute. When it comes to growing your business, where do you spend most of your time and money? Marketing and advertising for new patients! We [...]

In our marketing coaching packages we review the concept of “The Healthcare Marketing Funnel™” with clients. The idea behind The Healthcare Marketing Funnel™ is to attract our ideal patients by providing a variety of free and low cost services, and methodically building a sense of trust and understanding. As our connection strengthens with our clients, [...]

Patients want to learn about their health, be healed by and build a relationship with a person, not a large, cold corporation.  A person is someone you can confide in and share personal information with – a corporation is not. A person cares about your health and well-being – a corporation does not.
 
Trust is critical
 
Establishing [...]

In order to get your marketing message through to your listener, you have to get past the thousands of other messages bombarding her during the day.  Once you break through that noise surrounding your message, you can effectively reach your listener.  But, how can you do this?
 
The first step is talking to this listener in [...]

I’ve spoken with quite a few people about their businesses and why they have ups and downs in their business cycles. We talked about why they never seem to have a consistent stream of clients (and income). Some of them assume they are working with the wrong group of people, the wrong niche. Or that [...]

It’s natural for many of us in the healthcare industry to want to help others. It’s why we do what we do. We know that the more people we serve, the better and/or healthier their lives can be. To some of us that means growing our businesses so we can reach more people. The way [...]