Working in the healthcare industry is different than working in any other industry. In healthcare, you will usually work with people who are experiencing a pain - whether physical or mental. In addition to stopping that pain you know there are a lot of other ways you can help people. You know that you can [...]

Putting “emotion” into your marketing is something that most marketers don’t talk about. It’s not always the easiest or most natural thing to do. The natural thing to do is for you to talk and sell to your prospects logically. We usually do this by talking about our features.
 
Your sales messages should talk to [...]

This saying is one of the many quips I absorbed at the David Neagle seminar in Las Vegas some time ago. I ask you to stop and really think about what that sentence is saying and how it affects your dealings with prospects.
Sales is not something you do “to” someone, it’s something you do [...]

In our marketing coaching packages we review the concept of “The Healthcare Marketing Funnel™” with clients. The idea behind The Healthcare Marketing Funnel™ is to attract our ideal patients by providing a variety of free and low cost services, and methodically building a sense of trust and understanding. As our connection strengthens with our clients, [...]

Patients want to learn about their health, be healed by and build a relationship with a person, not a large, cold corporation.  A person is someone you can confide in and share personal information with – a corporation is not. A person cares about your health and well-being – a corporation does not.
 
Trust is critical
 
Establishing [...]

Don’t shelve your marketing plans just because it’s Christmas. It is a joyous time of celebration with family and friends, but there can be a few hours you could weave in between Christmas and New Years for some practical marketing, and to get a jump start on the new year.  Write an article or two.  [...]

I’ve spoken with quite a few people about their businesses and why they have ups and downs in their business cycles. We talked about why they never seem to have a consistent stream of clients (and income). Some of them assume they are working with the wrong group of people, the wrong niche. Or that [...]

Creating a good reputation for your organization is the key to establishing trust with your clients and donors. Trust is an important factor when someone decides whether to donate funds to your nonprofit or retain your organization for services.
What factors create trust? According to a study conducted by Ted Flack in [...]