Working in the healthcare industry is different than working in any other industry. In healthcare, you will usually work with people who are experiencing a pain - whether physical or mental. In addition to stopping that pain you know there are a lot of other ways you can help people. You know that you can [...]

Asking for something is simply the best way to ensure you get it. However, asking is often something many of us shy away from. Fear of rejection, shyness, feeling awkward or uncomfortable, assuming you are going to get a no, and just plain being afraid of the word NO are big reasons we don’t ask [...]

Sally comes to your office experiencing pain. She learned about you from a friend and heard you did a great job. You diagnose her and she agrees to schedule visits for the next few months.
 
 
During Sally’s visits you happily answer her questions about properly taking care of herself and the benefits of her involvement in [...]

It takes nine times as much money and energy to attract new patients as it does to keep the ones you’ve got. 
 
Stop and think about that statement for a minute. When it comes to growing your business, where do you spend most of your time and money? Marketing and advertising for new patients! We [...]

Marketing to everyone, rather than one specific type of person, is the number one mistake healthcare marketers and entrepreneurs make. Advertisements are bland and generic, blending in with the hundreds of thousands of other advertisements out there. Out of fear many healthcare marketers try to talk to “everyone” in the community, rather than connect with [...]

I’ve spoken with quite a few people about their businesses and why they have ups and downs in their business cycles. We talked about why they never seem to have a consistent stream of clients (and income). Some of them assume they are working with the wrong group of people, the wrong niche. Or that [...]

The term “social media” seems like it is every where these days. The term kept grabbing my attention and as I read the term, I would pause for a minute and think that it didn’t make sense in the context I was reading it. But I just kept on reading and going about my business [...]

Last week we looked at 3 tips for coming up with new marketing ideas for your business. Here are 3 more:

Allow yourself one day a month to get outside your office — outside your normal work environment — and brainstorm. Find a relaxed setting where you can sit down for a while and just write. [...]

At one point or another in our healthcare careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating.
Sometimes we just plain run out of ideas. If [...]

This week we conclude with our last tip on how to bring traffic to your web site inexpensively.
Leaving comments on other people’s blog is also a great way to bring visitors to your site.
Similar to finding newsletters your target market reads, finding blogs your target market participates in [...]