Working in the healthcare industry is different than working in any other industry. In healthcare, you will usually work with people who are experiencing a pain - whether physical or mental. In addition to stopping that pain you know there are a lot of other ways you can help people. You know that you can [...]

Asking for something is simply the best way to ensure you get it. However, asking is often something many of us shy away from. Fear of rejection, shyness, feeling awkward or uncomfortable, assuming you are going to get a no, and just plain being afraid of the word NO are big reasons we don’t ask [...]

Caring about your clients and your product or service shows through in a hundred subtle ways to your clients; regardless of whether you are in the healthcare industry or not.

In my experience, I’ve found that people that either work in healthcare, or start a business in the healthcare industry do so because they really, [...]

A client I met with recently was looking to streamline their advertising. I met with them right after the yellow page rep had been there to renew their account. They had a full page ad in the yellow pages (they were very proud to be the first page in their category) and were spending thousands [...]

We all have clients that love us. And I mean loooooooove us. These are our favorite clients that we like to think about all the time. Clients like these are the reason we are in business and the reason we love our business so much.
 
Unfortunately, not all our clients are like this. We also [...]

What better way to get new customers than by being highlighted in your community paper. Being featured in your local newspaper or a local magazine - in an article, not an advertisement - is a sure way to have new clients lining up out your door.
Having an article about your business featured in the [...]

Are you one of those people that go to a trade show and walk from booth to booth filling up your bag with goodies from all the trade show booths? Do you collect pens from your doctor’s office? Keep the magnet from the veterinarian on the refrigerator?  
I do. I love collecting all this stuff [...]

Positioning yourself as an expert or a “guru” in your field is a planned and deliberate process. We all know who the experts are in our respective industries.
 
They are the ones we turn to in order to learn about a specific topic. We check their Web site or the book they wrote to find [...]

At one point or another in our healthcare careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating.
 
Sometimes we just plain run out of ideas. If [...]

As an entrepreneur we are forced to make decisions every day. Really, as human beings we make decisions every day. Ranging from what to make for dinner, to who you should hire to fill a new position, the consequences of our decisions can be long lasting. Making decisions feels very permanent with far reaching effects [...]