Is being creative in your business really possible? One thing I have to make an effort to do is make myself slow down and find the time to let myself be creative. After finishing a large project I find myself running off to do the next thing rather than taking time to relax and [...]

Caring about your clients and your product or service shows through in a hundred subtle ways to your clients; regardless of whether you are in the healthcare industry or not.

In my experience, I’ve found that people that either work in healthcare, or start a business in the healthcare industry do so because they really, [...]

A client I met with recently was looking to streamline their advertising. I met with them right after the yellow page rep had been there to renew their account. They had a full page ad in the yellow pages (they were very proud to be the first page in their category) and were spending thousands [...]

What better way to get new customers than by being highlighted in your community paper. Being featured in your local newspaper or a local magazine - in an article, not an advertisement - is a sure way to have new clients lining up out your door.
Having an article about your business featured in the [...]

Are you one of those people that go to a trade show and walk from booth to booth filling up your bag with goodies from all the trade show booths? Do you collect pens from your doctor’s office? Keep the magnet from the veterinarian on the refrigerator?  
I do. I love collecting all this stuff [...]

Putting “emotion” into your marketing is something that most marketers don’t talk about. It’s not always the easiest or most natural thing to do. The natural thing to do is for you to talk and sell to your prospects logically. We usually do this by talking about our features.
 
Your sales messages should talk to [...]

At one point or another in our healthcare careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating.
 
Sometimes we just plain run out of ideas. If [...]

Whether marketing a specific division of your business, such as a hospital’s cardiac division, or branding your business or hospital as a whole, creating “the brand” or personality of your business has a huge effect on both your advertising and public relations efforts.
A colleague recently shared an experience with me. Her hospital had a [...]

Sally comes to your office experiencing pain. She learned about you from a friend and heard you did a great job. You diagnose her and she agrees to schedule visits for the next few months.
 
 
During Sally’s visits you happily answer her questions about properly taking care of herself and the benefits of her involvement in [...]

Most of us don’t like to, or want to, spend our days marketing our healthcare business. We’d rather be doing a million other things, such as treating patients, hiking, or reading. Unless you’re a healthcare marketer like we are, marketing may not fall into your top ten things-to-do list. And that’s ok. Understand that about [...]