A client I met with recently was looking to streamline their advertising. I met with them right after the yellow page rep had been there to renew their account. They had a full page ad in the yellow pages (they were very proud to be the first page in their category) and were spending thousands [...]

Patients want to learn about their health, be healed by and build a relationship with a person, not a large, cold corporation.  A person is someone you can confide in and share personal information with – a corporation is not. A person cares about your health and well-being – a corporation does not.
 
Trust is critical
 
Establishing [...]

I’ve spoken with quite a few people about their businesses and why they have ups and downs in their business cycles. We talked about why they never seem to have a consistent stream of clients (and income). Some of them assume they are working with the wrong group of people, the wrong niche. Or that [...]

This week we conclude with our last tip on how to bring traffic to your web site inexpensively.
Leaving comments on other people’s blog is also a great way to bring visitors to your site.
Similar to finding newsletters your target market reads, finding blogs your target market participates in [...]

This week we continue with our tips for how to bring traffic to your web site inexpensively. Here’s tip #4:
Start a blog and have it be a part of your web site.
There are many benefits to having a blog on your web site. One is because every time you [...]

This week we continue with our tips for how to bring traffic to your web site inexpensively. Here’s tip #3:
Write press releases and post them through some of the free services online.
You may be able to take some of the information from articles you’ve written and turn them into [...]

This week we continue with our tips for how to bring traffic to your web site inexpensively. Here’s tip #2:
Leverage the articles you’ve written by distributing them across the internet.
You’ve spent time and effort writing articles. Great! Now it’s time to leverage them. The best way to do this, [...]

Last week we started discussing some ways to bring traffic to your website inexpensively. Here’s tip #1:
Write short articles about “pains” your patients experience and how your services help them.
For example, if you are an acupuncturist you may write a short article (400-800 words) that talks about how acupuncture [...]

Your web site can, and should be, one of the top ways you bring patients into your practice. That can be a pretty bold statement for someone who doesn’t use the internet very much or doesn’t get ANY new business from the internet.
Many practitioners tell me that most of their clients come from referrals. That [...]

As the internet continues to increase with popularity, your web site could be the number one way prospects find you and learn about you. If you don’t have a web site, now is definitely the time to start thinking about setting one up. Take some time look at your site to tune it up so [...]