What is going to make the difference between creating success and not creating success?
 
Fully expressing your power.
 
I believe this is true no matter what your desires - to become a successful and profitable holistic practitioner, to become a millionaire, to create passive income streams so you can travel the world, to be a [...]

Making goals and objectives before writing your copy is the way to get to the meat of your subject.  A clearly defined purpose will help you write faster and better.  A good acronym to adopt in setting any objective is SMART: Specific, Measurable, Action-Oriented, Realistic, and Time-Bound. Let’s take a look at how this can [...]

The most important issue I find when I do copy critiques is that my client might write a great headline, but doesn’t back up the facts in the copy. You must answer the question or address the issue you bring up in your headline right away in your copy. When I say right away I [...]

The headline is the first thing people read in everything from advertisements and sales letters to newspaper articles and flyers. How good your headline is affects whether or not your piece is going to get read. Therefore, your headline is one of, if not THE most important part of anything you write.  
People quickly glance at [...]

I’ve seen dozens of them try and fail, try and fail, again and again. Entrepreneurs, marketers, healers, copywriters - it doesn’t matter what they do; they are making the same mistakes repeatedly.
The most common mistake I see is that they will spend hundreds and thousands of dollars on training and education, but they never [...]

As many of you know, I also founded a company that trains and recruits copywriters for  companies — The Copywriting Institute.  
I have exciting news! The Copywriting Institute has just formed a partnership with an upcoming alternative healthcare portal and is actively searching for copywriters to write copy in the healthcare industry.
I have hired copywriters to write copy for my [...]

I was fortunate to spend Saturday listening to Pulitzer prize winning writer Tom Hallman talk about narrative writing. Hallman is a reporter in Oregon and his stories have appeared in Readers Digest and Esquire. He also has a regular column in Quill magazine. He has a published book AND one of his stories was made [...]