In our marketing coaching packages we review the concept of “The Healthcare Marketing Funnel™” with clients. The idea behind The Healthcare Marketing Funnel™ is to attract our ideal patients by providing a variety of free and low cost services, and methodically building a sense of trust and understanding. As our connection strengthens with our clients, [...]

Patients want to learn about their health, be healed by and build a relationship with a person, not a large, cold corporation.  A person is someone you can confide in and share personal information with – a corporation is not. A person cares about your health and well-being – a corporation does not.
 
Trust is critical
 
Establishing [...]

How easy is it to generate word of mouth marketing through blogging, forums, and other social media outlets? Isn’t that one of the benefits of blogging - to link to others who in turn will link to you and bring visitors to each other? Just think of the possibilities.
It’s important to realize that search engines [...]

Here is an interesting article in USA today about Doctors and blogging. While many health related blogs are patients writing about their own experiences and health issues, there are a growing number of doctors blogging, often anonymously, about their own experiences.
Venting about their day and perhaps frustrating patients they’ve worked with, the number of doctors [...]

One of the things we talked about in the blogging teleseminar I held yesterday was linking to other people’s blogs and articles within your post. Linking profusely and even linking to other people when you get an IDEA about something from them.
I was doing some research online and found a good example of this [...]

It’s been my experience that blogging has not been embraced by the healthcare industry.
The executives at many hospitals are fearful of getting negative comments on blogs and opt not to use them. Others are unsure of the benefits of blogging and are so busy with the day-to-day activities in running their business that they [...]

A couple days ago I posted about finding networking groups to mingle with and how they are a great way to get to know people in a specific group or industry. I have a great little story to share about a creative group of women near my home town in Colorado and a unique way [...]

Working from home
We all have them — the stressful days from hell. Today I had two teleclasses, an ezine to produce, and several mishaps with an organization I volunteer with that took up several hours of my day. Then, my husband shows up out of the blue and scares me to death walking around upstairs [...]

I started this blog several months ago with the intent to talk to my e-zine subscribers and fans (maybe not the right word, but maybe it is) two-way. I had heard tons of information about blogging and how it was a great way to communicate. Another great marketing tool. And of course, as a marketer, [...]

Want to learn what blogs different industries use? Check out this article in the Wall Street Journal and find out "What the in-crowd knows". The article breaks down some of the most popular blogs by industry…advertising, healthcare, music.  It’s worth taking a quick peek at. There may be something of interest to you or one [...]