We all have clients that love us. And I mean loooooooove us. These are our favorite clients that we like to think about all the time. Clients like these are the reason we are in business and the reason we love our business so much.
 
Unfortunately, not all our clients are like this. We also [...]

At one point or another in our healthcare careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating.
 
Sometimes we just plain run out of ideas. If [...]

Sally comes to your office experiencing pain. She learned about you from a friend and heard you did a great job. You diagnose her and she agrees to schedule visits for the next few months.
 
 
During Sally’s visits you happily answer her questions about properly taking care of herself and the benefits of her involvement in [...]

Most of us don’t like to, or want to, spend our days marketing our healthcare business. We’d rather be doing a million other things, such as treating patients, hiking, or reading. Unless you’re a healthcare marketer like we are, marketing may not fall into your top ten things-to-do list. And that’s ok. Understand that about [...]

In order to get your marketing message through to your listener, you have to get past the thousands of other messages bombarding her during the day.  Once you break through that noise surrounding your message, you can effectively reach your listener.  But, how can you do this?
 
The first step is talking to this listener in [...]

Don’t shelve your marketing plans just because it’s Christmas. It is a joyous time of celebration with family and friends, but there can be a few hours you could weave in between Christmas and New Years for some practical marketing, and to get a jump start on the new year.  Write an article or two.  [...]

I’ve spoken with quite a few people about their businesses and why they have ups and downs in their business cycles. We talked about why they never seem to have a consistent stream of clients (and income). Some of them assume they are working with the wrong group of people, the wrong niche. Or that [...]

Last week we discussed how to get started in analyzing your competitors.
The next step in a competitive analysis is gathering information through competitive intelligence (CI). CI is the practice of gathering, analyzing, and disseminating information on what the marketplace requires (the demand), about how and you and your competitors meet these requirements (the supply), and [...]

Knowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors’ strengths and weaknesses.
Where do you start?

Make a list of your competitors. Think big in [...]