Making goals and objectives before writing your copy is the way to get to the meat of your subject.  A clearly defined purpose will help you write faster and better.  A good acronym to adopt in setting any objective is SMART: Specific, Measurable, Action-Oriented, Realistic, and Time-Bound. Let’s take a look at how this can [...]

The first step to take before writing your next direct-mail piece or article - even before you do any research or interviews - is to set your goals and objectives. You usually have multiple objectives when you’re writing. They could be to increase sales, generate revenue, educate consumers on a new product, increase name recognition, [...]

When you are hired to write copy for a client, there are many things your clients will ask you to do. You’ll find that often times they have multiple objectives for one piece. It could be to sell their product or service, in addition to positioning their company or product in a certain way.  Other [...]

I wanted to let everyone know that on Wednesday at 1pm MT, I’ll be holding my popular free teleclass: “Tips, Tricks and Tools to Make High Profits in Copywriting…Fast!”
Find out when this call takes place in your time zone here
Join me and learn the 8 things that every copywriting must do to be “in business”. *Included in [...]

As many of you know, I also founded a company that trains and recruits copywriters for  companies — The Copywriting Institute.  
I have exciting news! The Copywriting Institute has just formed a partnership with an upcoming alternative healthcare portal and is actively searching for copywriters to write copy in the healthcare industry.
I have hired copywriters to write copy for my [...]

Would you like to meet some other copywriters? Ask questions, get to know each other, share some stories over some drinks and appetizers?
There is a group of 10 or so copywriters getting together in Denver Wednesday, July 11th. We’re meeting at the Wazee Supper Club in LODO.
Anyone that would like to come is [...]

Getting ready for another snow storm here in Colorado. Expecting a foot of snow in the next 24 hours. In preparation….
I was up at 4:00 AM. Did some major grocery shopping. Worked out hard — because I’ll be snuggled up here writing for a few days — got gas in the car, picked up [...]

There is a new healthcare copywriter in town folks! It’s Ina Gilmore and she’s written a great report on "The Seven Deadly Sins of Healthcare Copywriting". Not your typical things to watch out for — Definitely worth checking out!!
www.InaGilmore.com

In the spirit of teaching other copywriters how to break into the lucrative field of healthcare copywriting, I am being interviewed by B2B copywriting great Steve Slaunwhite this Thursday, March 22nd. Steve is going to ask me some questions about why writing for the healthcare market is different than others, what types of clients are [...]

I found this great article by Mike Young on the FTC and a ruling they made about writing copy for weight loss companies and what can and can not be said. It’s worth checking out.
Here’s what Mike had to say about it….
Anna Nicole Smith And Copywriting
The U.S. Federal Trade Commission (FTC) just nailed four [...]