Does your business have a brand?
Tweet Whether marketing a specific division of your business, such as a hospital’s cardiac division, or branding your business or hospital as a whole, creating “the brand” or personality of your business has a huge effect on both your advertising and public relations efforts. A colleague recently shared an experience with me. Her hospital had [...]
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Gathering information about your competitors
Tweet Last week we discussed how to get started in analyzing your competitors. The next step in a competitive analysis is gathering information through competitive intelligence (CI). CI is the practice of gathering, analyzing, and disseminating information on what the marketplace requires (the demand), about how and you and your competitors meet these requirements (the [...]
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Analyzing your competition
Tweet Knowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly defining and understanding the core value you offer your clients can depend on your having a firm grasp of your competitors’ strengths and weaknesses. Where do you start? Make a list of your competitors. Think big [...]
Tags: analyzing your competition, competitive analysis, identify your niche, marketing plan, unique selling proposition, USP
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