Working in the healthcare industry is different than working in any other industry. In healthcare, you will usually work with people who are experiencing a pain - whether physical or mental. In addition to stopping that pain you know there are a lot of other ways you can help people. You know that you can [...]

Whether marketing a specific division of your business, such as a hospital’s cardiac division, or branding your business or hospital as a whole, creating “the brand” or personality of your business has a huge effect on both your advertising and public relations efforts.
A colleague recently shared an experience with me. Her hospital had a [...]

Sally comes to your office experiencing pain. She learned about you from a friend and heard you did a great job. You diagnose her and she agrees to schedule visits for the next few months.
 
 
During Sally’s visits you happily answer her questions about properly taking care of herself and the benefits of her involvement in [...]

It takes nine times as much money and energy to attract new patients as it does to keep the ones you’ve got. 
 
Stop and think about that statement for a minute. When it comes to growing your business, where do you spend most of your time and money? Marketing and advertising for new patients! We [...]

I’ve spoken with quite a few people about their businesses and why they have ups and downs in their business cycles. We talked about why they never seem to have a consistent stream of clients (and income). Some of them assume they are working with the wrong group of people, the wrong niche. Or that [...]

Creating a good reputation for your organization is the key to establishing trust with your clients and donors. Trust is an important factor when someone decides whether to donate funds to your nonprofit or retain your organization for services.
What factors create trust? According to a study conducted by Ted Flack in [...]

I ran across a blog on Complementary and Alternative Medicine Law that I wanted to share with you. www.camlawblog.com by Michael H. Cohen, Esq.
Michael’s blog has tons of great insight into many different aspects of how legal issues integrate into the CAM industry. I recommend everyone check out his website and read up on everything from spa [...]

Helping others create a life filled with optimum health and wellness is why many
CAM practitioners start their practice. For most, it’s why they trained and studied in the area of wellness that they did.
In my experience many practitioners see what they do, whether it’s massage therapy or acupuncture, as a hobby because they love doing it so much.The mistake they [...]

Cause marketing. Does it really make a difference in your purchasing decisions? Holly Buchanon at Marketing to Women Online asks some great questions of the companies that do use this marketing technique. Holly poses two questions, or really points out mistakes she sees companies make when they do tie their product in with a good cause. The two mistakes [...]

I attended a breakfast meeting with the Colorado Healthcare Communicators on consumer directed healthcare this week. Very interesting stuff.
Jacob Lawrence from Towers Perrin www.towersperrin.com spoke about why the current healthcare model — including HMO’s and PPO’s don’t work. He suggested that health insurance, similar to auto insurance, should be priced based on how you care for [...]