I usually don’t leave comments!!! Trust me! But I liked your blog…especially this post! Would you mind terribly if I put up a backlink from my site to your site?…

There is a way to do affiliate marketing right…

It’s not enough to just say that “the masses like this,” and use a general, one-size-fits all approach to people. We’re in the second generation of the Internet, and Social Networking and Social Bookmarking are requiring us to immediatly enter into the conversation that’s already going on in our customer’s mind, and bring them from where they are now, to where they want to be.

Just as Michelangelo took pains to carve David out in detail, we marketers must take pains to paint a portrait of our prospects out in detail, noting how they’re more different than any other prospect in the world, and appeal to that uniqueness in them.

1. Create revenues outside of your industry, while at the same time…

2. …still appeal to your market/your customer list (those who trust you and already have a relationship with you)

First, it helps that you understand what psychographics are. (You’ve probably heard of demographics, which are the numerically quantifiable qualities of your market, such as average age, income, etc.)

Psychographics, on the other hand, are rarely measurable (as of right now, I can’t think of any). They aren’t easily measurable or quantifiable because they have to do with qualities that do more with the heart than with anything that’s measurable.

So, this is what you do: You try to come up with (do an opinion questionaire survey or something reliable) some research that shows that there’s definitely some psychographical value present within the majority of your market that doesn’t necessarily relate to any of your products or services (hence the opportunity to create revenues from outside your industry).

For example, Kelly’s specific value of family love, expressed in her wanting to get “kids to eat healthy and stay away from so much sugar” is a reflection of psychographical value. This seems like an appropriate value to have, considering that Kelly is in the healthcare market.

Again, you can’t quantifiably measure family love the way you can measure statistical figures (well, actually, I guess, if you really wanted to push it, you could say that the presence of love for family, in Kelly’s case, has a value of 1, as opposed to 0).

But you know what I mean.

If enough people in your market have this psychographical value, then you have an opportunity to earn revenue from outside your market.

PS: Now, this is just an idea I came up with spontaneously, so I’m not sure if it’ll work, but it was influenced by the book, Blue Ocean Strategy.

If you’re looking into markeing in the healh, wellness, or fitness niches, then you and I may be on the same wavelength, and we should network!

You know, when I read your post, the book, Blue Ocean Strategy, came to mind. It’s essential message is that of case studies of companies that were in crowded marketplaces (red oceans) that expanded their market places (or, more appropriately, created new demand) and therefore established new markets (blue oceans).

I love the Nintendo Wii, not only from a gamer’s perspective, but from a marketing and strategic perspective, too. In all honesty, I don’t know if the video game market can handle 3 competing consoles, and so Nintendo decided to do something different. By making the gaming experience more immersing, and appealing to a wider audience, they have undoubtedly created new markets. Let it be known now that Nintendo Wii will win this generation of console battles (ironically, they aren’t in competition with the other 2).

However, that is the bold approach, and it can be very dangerous if it is not planned properly.

Do you know why the Wii is so successful? It’s because of Nintendo’s planning and real-life rehearsal of bringing out the Nintendo DS almost exactly 2 years before the Wii.

In any case, the potential danger in doing this (that is, trying to create a customer, where there was no prospect or thirsty crowd before) is that you may end up creating a product or service that you think people should want, but for some myserious reason, they don’t.

I hate to admit this, but as I type this, I’m thinking of my own service, which is an RSS autoresponder service, and fear that this may be the case.

(Now, obviously, there may be other factors, such as the fact that I honestly haven’t been marketing it at all, that I haven’t been working hard at it lately, and, if I continue to ignore it, it may become a digital ghost.)

But I digress.

In any case, the potential danger in trying to create a new market is that there may be a ghost market, and not a market of real, living people.

The safer (but not necessarily better) way to go about business is to:

1. Find a Thirsty Crowd

2. Create The Irresistible Offer for that Thirsty Crowd

3. Offer your Irresistible Offer to that Thirsty Crownd.

Have you seen Radio-TV Interview Report at RTIR.com and RTIROnline.com ?