MySpace as a marketing tool?
Tweet I recently listened to a teleclass on using MySpace as a marketing tool. A MySpace virgin myself, I had to find out what this was all about. The demographics for MySpace have changed quite a bit since I last heard. No longer just for 20 year olds, over 40% of MySpace users are between [...]
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Breaking into the zone
Tweet What steps do you take to get into "the zone". The place where your creative juices flow freely and you create new things and come up with ideas easily and effortlessly? We’ve all experienced "the zone" at one time or another in our life. A place where, without even trying, words flow onto the [...]
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Zima is right-on hitting their target market
Tweet This video on you tube by zima did an excellent job speaking to their target audience. Mom’s. I received this from a fellow mother and passed it on to several other fellow mothers. Will I buy zima because of this? No. But to tell you the truth I didn’t even know they still MADE [...]
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Interview by Steve Slaunwhite
Tweet In the spirit of teaching other copywriters how to break into the lucrative field of healthcare copywriting, I am being interviewed by B2B copywriting great Steve Slaunwhite this Thursday, March 22nd. Steve is going to ask me some questions about why writing for the healthcare market is different than others, what types of clients [...]
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