Target a specific group of people in your marketing efforts
Tweet Marketing to everyone, rather than one specific type of person, is the number one mistake healthcare marketers and entrepreneurs make. Advertisements are bland and generic, blending in with the hundreds of thousands of other advertisements out there. Out of fear many healthcare marketers try to talk to “everyone” in the community, rather than connect [...]
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Make a Marketing Plan
Tweet Don’t shelve your marketing plans just because it’s Christmas. It is a joyous time of celebration with family and friends, but there can be a few hours you could weave in between Christmas and New Years for some practical marketing, and to get a jump start on the new year. Write an article or [...]
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Creating Your Marketing Energy
Tweet I’ve spoken with quite a few people about their businesses and why they have ups and downs in their business cycles. We talked about why they never seem to have a consistent stream of clients (and income). Some of them assume they are working with the wrong group of people, the wrong niche. Or [...]
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Market Your Business With Press Releases
Tweet Writing press releases is one of the least expensive ways to garner attention for your business practice. Having a journalist write about you and what you do is an invaluable way to promote your business. Your business is exposed to people that it otherwise would not be, and you are saving yourself the time [...]
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Gathering information about your competitors
Tweet Last week we discussed how to get started in analyzing your competitors. The next step in a competitive analysis is gathering information through competitive intelligence (CI). CI is the practice of gathering, analyzing, and disseminating information on what the marketplace requires (the demand), about how and you and your competitors meet these requirements (the [...]
Tags: analyzing your competition, competitive analysis, identify your niche, marketing plan, unique selling proposition, USP
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