Spend more energy on patient retention and communication
Tweet It takes nine times as much money and energy to attract new patients as it does to keep the ones you’ve got. Stop and think about that statement for a minute. When it comes to growing your business, where do you spend most of your time and money? Marketing and advertising for new [...]
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Offer products/services at a variety of price points
Tweet In our marketing coaching packages we review the concept of “The Healthcare Marketing Funnel™” with clients. The idea behind The Healthcare Marketing Funnel™ is to attract our ideal patients by providing a variety of free and low cost services, and methodically building a sense of trust and understanding. As our connection strengthens with our [...]
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Establish Trust with your Patients
Tweet Patients want to learn about their health, be healed by and build a relationship with a person, not a large, cold corporation. A person is someone you can confide in and share personal information with – a corporation is not. A person cares about your health and well-being – a corporation does not. [...]
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Communicate with your Listeners
Tweet In order to get your marketing message through to your listener, you have to get past the thousands of other messages bombarding her during the day. Once you break through that noise surrounding your message, you can effectively reach your listener. But, how can you do this? The first step is talking to [...]
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