Show Readers an Advantage in Your Copy
Tweet When you are hired to write copy for a client, there are many things your clients will ask you to do. You’ll find that often times they have multiple objectives for one piece. It could be to sell their product or service, in addition to positioning their company or product in a certain way. [...]
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6 Ways to Come Up With New Marketing Ideas
Tweet At one point or another in our healthcare careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating. Sometimes we just plain run out [...]
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You Make the Decision – The Universe Will Show You How
Tweet As an entrepreneur we are forced to make decisions every day. Really, as human beings we make decisions every day. Ranging from what to make for dinner, to who you should hire to fill a new position, the consequences of our decisions can be long lasting. Making decisions feels very permanent with far reaching [...]
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Does your business have a brand?
Tweet Whether marketing a specific division of your business, such as a hospital’s cardiac division, or branding your business or hospital as a whole, creating “the brand” or personality of your business has a huge effect on both your advertising and public relations efforts. A colleague recently shared an experience with me. Her hospital had [...]
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