Coming Up With New Marketing Ideas Part I
At one point or another in our healthcare careers we face the challenge of coming up with new marketing ideas. Consistently coming up with ideas for new ways to attract prospects attention or to keep your name in front of existing clients can be exhausting and frustrating.
Sometimes we just plain run out of ideas. If you feel that you have implemented all the ideas you have, or are just looking to approach things in a different way this year, here are some tips to get the ideas flowing if you find yourself stuck:
- Read. Read everything you can get your hands on. Marketing articles (like this one), business articles, industry journals, the daily newspaper. You don’t get new ideas from doing the same thing every day. Be learning and looking all the time.
- Go outside of your industry and read what others are doing. It will give you a different perspective on things. Read general business or start-up magazines like Entrepreneur or Business 2.0. These publications are filled with success stories from a variety of businesses.
- Find someone (or several others) that does what you do in another part of the country. Watch their ideas and marketing techniques. Sign-up for their ezine. Try to get on their mailing list. In addition to finding similar companies online you may try to network with someone through a national association or at a networking event.
Stay tuned next week for 3 more tips.
To your success!
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