Marketing 101: Why Successful Alternative Health Practitioners Specialize
The truth is there are many businesses in the complementary alternative medicine field struggling. Businesses are struggling and yet American consumers are using alternative therapies more than ever before. There is no reason why these practitioners should struggle! But they are and there is no end in sight.
Patients can’t find CAM practitioners
The problem is that while consumers know and search for alternative therapies, they can’t find you and they don’t know how you can help. It’s often just as difficult for other doctors to refer to you – they don’t know exactly what you do.
Marketing Medical Doctors is different than Alternative Health
Western medicine is structured differently than the CAM industry right from the beginning. In medical school doctors are trained to specialize and patients are accustomed to finding a doctor that “specializes” in their specific ailment; or at least that specific part of the body. Alternative health practitioners do just the opposite. They specialize in their field of healing, for example massage, acupuncture or nutrition.
A naturopathic doctor isn’t trained specifically to treat the heart or to work with ear nose and throat conditions. They are trained in overall naturopathic medicine – as a generalist. The same is true for many other CAM specialties. Look at acupuncture, chiropractic care, personal trainers, physical therapists, nutritionists and other energy workers fall into this lump of “non-specialty”.
So...while consumer’s and referring doctors are actively searching for alternative therapies for a specific ailment they can’t find it because CAM practitioners are advertising what they do, not how they help specific ailments. Consumers can’t find the help they desperately need because alternative health practitioners “heal it all”. They don’t specialize. But we are all used to specialists and finding exactly what we are looking for.
We’re here to help.
Tool for CAM practitioners to learn about specializing
We’ve interviewed dozens of successful alternative healthcare practitioners – in a variety of fields – and asked them deep and probing questions to find out what they’ve been doing to skyrocket their practice to success.
In our eBook, Marketing 101: Why Successful Alternative Health Practitioners Specialize, you will:
Discover the one thing that every single practitioner had in common that had a successful specialty practice
Hear in their words what worked and what didn’t when comes to marketing a practice
Learn why marketing in a specific niche is important from a marketing standpoint
How to save thousands of dollars in advertising
Why it’s expected you’ll charge more for your services
Why you’ll make more money than ever before
How to become even better at what you do and heal more people
What’s changing in today’s fast-paced world that’s makes specializing imperative
Discover what types of clients you want to work with
How you can build a referral based business quickly and easily
Know an ideal client when you see them
Learn where to go to research an industry to determine need and size
This book is packed with practical tips – things you can and should do in your own practice.
We spoke with Naturopathic Doctor Catherine Darley about how she came to specialize in sleep disorders. Learn what common marketing techniques have totally bombed for her and what she recommends others do before they open their doors!
We also spoke with acupuncturist Andy Rosenfarb on how he built his practice up to 250-300 patients a week and has clients fly in from literally all over the world to see him.
Learn how personal trainer Jean Coleman found a profitable niche she loves helping seniors in her community stay healthy.
You’ll learn the unusual step-by-step techniques Steve Cina, L.Ac, an orthopedic acupuncturist, herbalist, craniosacral therapist and athletic trainer used to become the official acupuncturist for both the Boston Bruins and the New England Patriots. It’s not what you may think!
Marketing 101: Why Successful Alternative Health Practitioners Specialize shows you how several others just like you have built a highly profitable practice simply by following their passion.
Yes, these practitioners took a leap of faith when they specialized and they made mistakes along the way. In this eBook they openly share many of these mistakes to help you avoid them and honestly give advice on when you should NOT specialize.
You can get this eBook today and receive these special bonuses:
P.S. Get your Marketing 101: Why Successful Alternative Health Practitioners Specialize eBook today and you’ll also receive a membership to our practice building ecoaching program for just $1 the first month!
To your success!
I recently purchased the "Know Your Niche" package from Kelly Robbins, and it far exceeded my expectations.
Kelly has a very unique talent and ability of listening to you, see things you don't see and get a feel for where you're going. She gave
me suggestions, ideas, "homework" and direction, I, or others, ever thought of before. It's easy to get bogged down in the day to day
activities of running a practice. Want to get clear and fine tune? Then get the "Know Your Niche" package and talk to Kelly today.
I'm sure you'll be glad you did.
Norman Roy, D.C.
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